According to Digital 2026, Myanmar had around 62.5 million active mobile connections and 39.8 million internet users. The internet penetration rate stood at 72.5 per cent. Furthermore, the number of mobile connections exceeds the population, as one person may use several SIM cards.
Mobile phones allow for multitasking. A match can be streamed on one screen, whilst the user checks scores, statistics or odds on another. If a separate mobile service is required, simply complete the Melbet app download to access it. This app is particularly handy during football and basketball matches, where information changes practically with every play.
Why has mobile viewing become so important
Users no longer need to be at home in front of their television. They can watch a match whilst out and about, in a café or during their break at work. For many viewers, this is all the more important given the kick-off times of international competitions. European football matches often take place late in the evening, local time. Not everyone wants to switch on a big screen for a match that finishes late at night. A mobile phone solves this problem more easily. Headphones allow you to watch the match without disturbing others, and the app can be closed immediately after the final whistle.
Mobile infrastructure is becoming increasingly suited to video. According to GSMA Intelligence, by the end of 2025, around 96.8 per cent of mobile connections in Myanmar were using 3G, 4G or 5G networks. This does not mean that all connections are used for mobile internet, but the technical infrastructure required for watching videos is already widespread.
Football remains the main driver of sports streaming
Matches are short, and scores and key moments are easy to follow, even on a small screen. International tournaments and the major European leagues are particularly popular. CANAL+ has secured the exclusive broadcasting rights for the 380 English Premier League matches in Myanmar for the 2025/26, 2026/27 and 2027/28 seasons. The broadcasts are available on the company’s channels and digital platform. This is a significant example of how traditional television is gradually merging with mobile viewing. Mobile phones are not just used for watching videos. Fans can also check team line-ups, league tables and statistics. If a match is playing in the background, brief updates allow viewers to follow the action without interruption.
What is particularly important for mobile streaming
Watching sport on a smartphone is different from watching it on a television. The screen is smaller, the connection can be unstable and mobile data allowances are limited. Consequently, the quality of service depends on much more than just the image resolution.
For an optimal experience, the following points are important:
- automatic adjustment of video quality based on connection speed;
- quick switching between full-screen mode and statistics;
- stable performance when switching from Wi-Fi to the mobile network;
- the ability to resume playback quickly after a call or message;
- notifications regarding the start of a match and important events;
- moderate mobile data usage.
A good mobile service should run smoothly. The user should not have to manually adjust the quality or restart a match search every few minutes.
A second screen is now an integral part of the viewing experience
Even whilst a match is being broadcast on TV, people often keep their smartphones within easy reach. Fans can check the team line-ups, look up player statistics or discuss the match via messaging apps. This is particularly evident in basketball and football. During a break, you can quickly check the number of fouls, possession of the ball or the teams’ previous results. Some adult users open Mel Bet at the same time to check the odds or betting lines. However, a spectacular goal or a run of goals should not automatically prompt you to place a bet.
Internet speed remains a significant limitation
High-definition video requires a stable connection. A weak signal can lead to delays, reduced resolution and interruptions to the stream. A user may receive a goal notification before even seeing it on screen. Even a slight delay can spoil the enjoyment of a decisive moment. This is why many platforms use adaptive video quality. This reduces the resolution when the connection speed drops, whilst striving to maintain a smooth viewing experience.
Social media complements live streaming
Some users follow the match through short videos, text updates and discussions. Social media allows users to find out results quickly and relive the highlights. In Myanmar, there were around 21 million social media accounts by the end of 2025. This format is particularly well-suited to young viewers. They can watch a few minutes of a match, join in a discussion, and then return to the broadcast later. For them, sports content is no longer limited to a single screen or a single app.
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